Property Search Trends

Google has launched a new beta tool which enables users to compare search terms and track the trends of search data across the Internet.  Rentright have an interest in this tracked data and have compiled the report below to give you information on what search terms people are using across the Internet to find their property.

Background to Google Trends

Google trends will enable you to compare search data on the Internet between search terms and lists the top 10 search cities from where the most searches came from for the first term.  The rest of the terms are set against this as a ratio to make a graphical representation of this.

What can be seen from the Information

For the purpose of this article the following data has been tracked.

KEYWORDS

Property for Rent - Letting Agents - Properties for Rent - Houses for Rent - Flats for Rent

DATE RANGE

2004 - current date

COUNTRY

United Kingdom

Results

There are two sets of results to take a look at, the first graph below shows the search volume for each of these keywords.

** Click Graph to View Report

It can be seen from the graph that throughout the whole of the UK the most searched keyword term is for letting agents.  This is then followed by flats for rent, houses for rent and property for rent, this could reflect differently if different keywords are searched upon.

The second part of the report shows where the searches are most commonly made from.  The graph below displays the top 10 areas where these searches were made and shows each keyword as a ratio.

From looking at the graph it can be seen that the top areas where searches were made are from West Lothain, Milton Keynes, Edinburgh, St Albans and Basildon.  The information is gathered by Google from all searches made throughout the UK.

So for example taking the information for West Lothian there are around 5 times more searches for letting agents (red) than for property for rent (blue).

This tool can be used for any keywords with a maximum of 5 per search to display on the graphs.  The data used in this report has been compiled using the Google Trends Search.

Rentright is a UK wide property rental portal providing letting agents with a facility to advertise their property to the Internet and beyond.