This article shows the regular reporting from the Google search trends facility for rental property searches across the UK. Rentright takes a quarterly review of the searches and does comparison analysis of the terms.
Trend History
As per the previous history charts there are 5 keyword phrases chosen for the trends analysis. In comparison with the previous check in Quarter 4 2006 the most popular keyword search on the Internet is for letting agents. This is the breakdown just for the search terms within the UK sector. Overall the most searched term is for houses for rent
Within the UK houses for rent is the second most searched keyword, however this is significantly behind letting agents. The least searched term is properties for rent. It must be taken into consideration that only 5 keyword terms have been used in this comparison and this may vary if other keywords are chosen.
Search Terms Areas
When searches are conducted through the google search engine for the specific keywords the areas of search can be seen. The chart below. Again this has been done only for the UK sector, as it can be seen the area where most keyword searches have been conducted is Edinburgh, in Q4 2006 this was number 6. Croydon was on top spot in Q4 2006 and now is in position 3. Bristol and Poplar have both entered into the top 10.
If you would like to compare this chart with the chart from Q4 2006 then please click here
Search Trends Regions
The keyword searches conducted can be split into regions and compared. The chart below shows the difference and the top locations where these chosen keywords have been searched. It can be seen from the chart that the top keyword search in South Africa is Property for Rent, in the UK is Letting Agents and in Ireland is houses for rent. Letting Agents does not feature as a keyword search at all in the United States or Canada.
This analysis gives us a very good idea into what people are searching for online when they are looking for a new rental property in the UK and abroad. From this Rentright can ensure that the key areas are targeted in order to bring the most tenants, landlords and letting agents to the website. Below are links to the other search trends reports that have been conducted.
Quarter 4 2006
Quarter 3 2006
Quarter 2 2006