The traditional advertising methods still play a role in marketing your rental property and attracting new tenants and landlords is becoming more complex with the greater number of letting agents in the market place. Lettings used to be a side business for many estate agents and was considered the small brother to property sales, however over the years the lettings industry has established into a huge market in its own right and now there are dedicated letting agents in every large town and city in the UK. In order to compete within the market place agents need to modify their marketing efforts in order to gain market share and grab the new opportunities.
Newspaper advertising is still common place and when looking through the local papers there are all the main players in the local area. We all know the layout of the property pages, pictures of houses and the price of rent over a page spread and this has been with us for years. It is however very frustrating as a prospective tenant when you make contact with the agent on the day you get the property pages and see a house you would like to rent to find it has already been filled a few days earlier even before the paper came out. Many of the letting agents will suggest that the paper is a way to get their brand out into the local market en mass and is a highly targeted method of attracting local people to contact them, register and then rent a property.
This form of marketing is not to be denied and is still very effective on the local scale, however if you were to market this way even to a region your advertising spend would be sky high. This is where the internet comes in; the internet is a very cost effective method for advertising not only your brand but also your property to a mass market audience. The internet is not regional or confined by boundaries, the internet is a global product that reaches out to all four corners of the world. The property portals such a Rentright have evolved over time to become online brands people associate with as they would their local newspaper and for a vast majority of people the internet is their first stop when looking to find a new rental property.
To summarise there is a large difference in publicising your property and your agency and it is not just about gaining brand awareness. In order to provide effective advertising it is important to remember what the customers or the target market want and to provide them with up to date marketing material, property information and being able to implement this in an effective
manner. There is a place for a number of marketing options and the online advertising is here to stay as the internet becomes more and more popular. Take a look at
Property to Rent on websites like Rentright to see how they can help you market your properties and your brand.