Property Portals Changing Roles

The property portal market has been in place now for many years and this has seen a great deal of change during this time. There have been a number of players who enter the market with a big bang and then fall by the wayside not being able to live up to their promises and then you have the main players who are at the leading edge of the market place, nothing seems to change? Or does it?

The Internet is a dynamic and constantly evolving place and in order to keep up with the changing times it is important that a web company can be also dynamic and pro-active rather than re-active in change in keeping up with the current trends. An analogy that fits well into this is a leopard never changes its spots, but a snake sheds it skin often, this is very important to keep in mind and is true to the most successful online businesses. Constant changes and quick reactions are vital in introducing new elements to the business, brining in new customers and introducing unique selling points that can be differentiate your self from the competition. Some of the older less dynamic companies are struggling in the modern day, even though they may have over 11,000 registered member agents on the websites paying large sums for monthly registration the bureaucracy and lack of dynamism negates the income and a company can still make a huge loss.

Streamlined property portals with fewer letting agents on board and ones that can react quickly to the changing market place and who listen to the member agents on their sites will gain a better edge and slowly eat away at the market place and gain market share. Life is about people, meeting people and providing people with what they want and this is no different when you are running a property portal online. Being the invisible face doesn’t work in the long term and there need to be interaction with your customers, and without them you do not have a business. There are two main elements to a portal, driving traffic to the site and providing the searching users with the content they want and producing the leads to the letting agents so they can grow their businesses. If these two areas are achieved then both groups of people will be kept happy and the website will build and grow into a strong player in the market place. Rentright has been providing services to the member letting agents on their site for over 5 years and have evolved and adapted to the current market place by making use of the CDP (Continual Development Program), liaising with the advertisers and the tenant users of the site. Listening to the customers and users of a website and providing them with what they want are just two of the ingredients for running a successful online property portal business.